Airtel and Arsenal Football Club on June 28th signed a three-year partnership agreement. The deal provides Airtel with the opportunity to utilise the Club’s merchandising, hospitality and content rights in five countries: Nigeria, Zambia, Ghana, Uganda and Rwanda.
The agreement will help the north London side reach some of its 42million fans across the continent. Airtel customers in Nigeria, Zambia, Ghana, Uganda and Rwanda will have the opportunity to win match tickets to watch this summer’s pre-season tour fixture and receive exclusive Club content and news direct to handsets. In addition to the agreement, Airtel will be designated as the official mobile operator of the 2012 Arsenal Tour to Nigeria.